Big question - Apple or Microsoft?

Even today, the competition between the two largest computer powers in the world continues! It never really stopped, starting in the late 70s. Even if each of the companies had ups and downs, there was always tension in the air between them. The "battle" between Apple and Microsoft was and will continue to be a perfect subject for learning about the battle of minds and innovative inventions between businesses and even for writing books at the best universities in the world/

Let's start with Apple:
The real beginning of Apple was when CEO Steve Jobs took office and basically raised the company to great heights. Along with him, Steve Wozniak also entered. The two thought together how they could get customers interested in private personal computers. Something that was not common then and today we can find a computer in everyone's home. Boy. The two began selling PCs out of their garage in Southern California after Jobs was kicked out of the university he attended.

In the 1980s, Apple's growth increased rapidly, which attracted the attention of many in the industry, including Bill Gates, who is now known as the largest owner of Microsoft. Bill Gates, who studied at one of the best universities in the world, Harvard, also did not continue there too long, and decided to go out and try to fulfill his dream. Development of a computer system that will facilitate the use of computers and be distributed throughout the world. However, it was necessary to succeed in developing something good, accessible and easier than Apple's. We all know that today Gates succeeded in his vision.

There are endless debates, whether Gates and his friends stole different designs from Apple, but that is another matter. But nevertheless, Jobs was still dominating at that time in the field of development, and especially with the great growth of Apple. Towards the end of the 80s, Jobs, who was one of the founders of the company, was removed from his position due to his perfectionist and unpredictable nature. With the departure of Jobs, the company began to lose value. Many of its customers left, and the company began to lose a lot of money, the company lost its magic until the return of Jobs in 1977, at a time when Apple was already at the bottom of the industry, and in slower development than usual.

Jobs' return to the company also brought back with it the great success and great revenues of the company that continue to this day. Apple is not just a computer manufacturer. One of the things that increased Apple's income significantly was the media player - iPod, which conquered the world. Apple is very specialized in the design of its devices, and in the production of the user-friendly interface in them..

Microsoft:
Bill Gates was probably more obsessed with the business and profitable development of his product, than maintaining his production code, and rapid development. Unlike Apple who at the same time wanted to maintain the business development but not give up the development of their products. Gates' action does not sound so logical, but in fact it is what made his company the largest computer manufacturer in the universe, and himself the richest man in the world. Gates and his company began a campaign of persuading large companies like IBM to sell their software along with their products. In this act, the new "clone" of IBM became a resounding success in the sales of IBM and other manufacturers due to the fact that the new software from Microsoft integrated into their computers makes their use much easier.

In the late 1980s and early 1990s, Microsoft grew and developed rapidly compared to Apple, which was then without Jobs, and began with resentment. It wasn't even a matter of debate, while Microsoft's new strategy is rising and succeeding, Apple is busy testing its own strategy and seeing what's wrong.

There are many disagreements, that Gates and his company made many illegal deals with computer manufacturers, which greatly contributed to the development of Microsoft. In any case, Gates managed to reach a situation where his software will be the only one that will be sold on all the PCs produced by the manufacturers. which is still happening today. Gates developed Microsoft's famous operating system - Windows, and implanted it in all PCs produced in the world today.

However, starting in the late 1990s, when Jobs returned to Apple, the never-ending competition between the two was back in full swing.
Today, according to speculations, Apple even overtakes Microsoft in its revenues.

So who wins here? This is a very difficult decision to make (as always). There are countless fans of both Apple and Microsoft. Today it seems that the development of Apple is increasing perhaps more than that of Microsoft, both in the company itself and in the sales market as I mentioned before. Apple is becoming more and more popular.

We may know the answer to the first question in a decade. And that's not safe either.