Electronic mail is one of the most successful tools in the field of marketing. The reasons for this are many and varied, including fast implementation, immediate measurable results and a very high return on investment (ROI).

Email marketing has become, in practice, a winning application of email marketing, but along with this success, the amount of emails that reach potential customers is huge and includes emails from companies that produce junk mail (spam). Therefore, many of the marketing emails sent from companies to customers are not opened at all. Along with this, emails that come from a well-known and familiar source/person are always opened, since the recipient wants to read the content of the message. Organizations have millions of such emails per month!

The emails sent by the employees in each and every organization in their daily work are the core of the matter, whether for business purposes or for personal purposes.