A decade for Google

Just 10 years ago, they had two students who had just finished their university years sitting there eating breakfast at Burger King while celebrating, still frugally, their big plan. A program with a new technique for mapping the internet quickly, which they will quickly turn into a business and earn their first hundreds of dollars.
And already that morning during the meal, the new name of the company was decided - "Google".

Today, if these two "boys", Larry Page and Sergey Brin, want to eat breakfast, they can probably just buy the whole Burger King. Their start-up has become one of the richest businesses in the world, that there is no person who does not know it. More than three quarters of the searches conducted today in the UK are conducted through Google, about 100 million search requests in one day. The word "Google" is no longer just the name of a site. Today this name is already used as a verb and as a way to open up to an infinite world of information.

"These two people were always focused on making decisions about crucial things," said Craig Silverstein, a close friend of Page and Breen who was the first to join them. "It is very possible that if someone was interested in our technology, we would simply sell it... who knows, maybe even today." Craig adds and says that many large companies are simply afraid to take the risks and therefore often harm the development of the company. Craig adds an example when he says: "The investment entrepreneurs always tried to scare us when they said that most new start-ups fail" but as a cynical response their answer was: "Yes, but of course most of the failures are restaurants".

From such sentences, we can only put the emphasis on the three risk-lovers who currently run Google.

As we all know, "Google" survived. The risks the two decided to take were significant but equally they also showed the fruits. "Google" developed exactly according to expectations, by becoming today the most dominant search engine on the Internet that combines stability and computers containing infinite network fields to deal with the increasing number of websites, exactly according to the plans.

But what ultimately brought in the millions was the publicity. At "Google" they always knew how to catch those people who were interested in advertising with them, and even if those people doubted the decision to advertise on "Google", they always knew in the company to bring the right advertisement with the right words and thus keep their customers with them. So for example even Alice Bowe, a garden designer for that matter, will pay "Google" for advertising, which will make her website appear to anyone who types in "garden design", and lives within a radius of 80 kilometers from her home.

Alice says: "I didn't know anything about computers or anything related to them," she explains, "I took a three-month business administration course, but in the end it only taught me how to calculate my company's taxes. But with Google it It's very easy, you just type in the name or even some name that is close to what I'm looking for, and then in a few seconds I can see the results of what I'm looking for and even get the ranking of the recommended sites at my request."

"Google" proved that it is not another of the search engines, and one could even say, of the advertising agencies that only promise to promote your business and do not really do anything with it. All of you must have heard one story or another about sites that promised to promote the publication of the business on the site, promised to put your site on the first page of a search engine but did not really keep their promise.

The ability of "Google" to combine its stability, together with the mapping of the search results in the way the searcher wants to see them, is what brings to "Google" not only the profits, but also the power and the reliability of the surfers.

Another thing that promotes Google's greatness is also the way they work on the islands in faraway California. According to their words, the employees working in the company receive an extraordinary cultural environment and working conditions that give them the pleasure of coming to work every day. We all know that we will be more successful in the work that we enjoy doing, it turns out that somewhere, the managers of "Google" also know how to develop the company from a social point of view and thus make their employees achieve better results as well.

"We work in an environment where people feel free to develop their hobbies" says Mario, "If you don't want to sit and work on the chair, you can always take your laptop and continue the work even in the room full of armchairs and poufs"/

But this is of course not the only way in which "Google" differs from the other competitors. It starts even from the smaller things like the name Google, which is of course very easy to pronounce and even fun again to the huge level of content it offers in one simple search that gives thousands of results.

Today, 10 years after the creation of the world's most successful search engine, it is important to note that "Google" is not limited to just searching for textual information. Today, "Google" obtains the information for us in every possible way, from written text, through images, and even to complete video clips through "You Tube", which has also become an integral part of "Google's" success. "We started with text pages on the site, because there is simply a lot of information written and required by an audience on the text pages, it's very useful and it's very easy to get to," says Silverstein, but we always had the future vision that we could provide other types of information - personal information, Like for example the e-mail. Information that we must translate into an electronic file, like all the things that are in the brain of each of us, knowledge that we can simply put into the computer and access it whenever we want. These were always part of our ambitions and part of the strategy that we simply had to wait until we became a bigger company.

We cannot ignore the fact that the way to apply the information is fraught with many risks. Many of them were the fights with copyrights. Today, "YouTube" contains an infinite amount of video clips taken from various places and containing the rights of many creators who may refuse to publish them. Many investors were afraid that uploading this type of information could harm the company's revenues.

"It seems very acceptable to us, that a company that has grown so fast, should be allowed to develop with a certain arrogance," says Randall Strauss, one of the writers of "Google". "The company has built a kind of credibility in the world, that no matter what the company does, the world will actually accept and welcome it."

This particular problem of arrogance that exists in "Google" is not unique to it. However, we can agree that this is undoubtedly justified and acceptable arrogance for a company that has contributed so much to technological development and the world of computers.

"Google" that has come so far in such a short time does not stop here. Today the company is working on further developments and attempts to introduce search services even deeper into our daily lives, although I think we already agreed that "Google" takes a significant part in our daily lives. In "Google" they say: no matter how great the technological development in the world of computers will be, there will always be a great need for certain search services" and of course we cannot argue with them about that.

Let's conclude that "Google" will indeed continue to organize the world's largest information world, the Internet, and meet the goal they set for themselves and until now they are undoubtedly succeeding - to give us exactly what we want.